Umut Kutlu is Chief Marketing Officer of Besiktas JK, the oldest sports club of Turkey, with responsibility of generating commercial revenues by managing marketing and sponsorship organisation, premium seats sales, new stadium’s commercial operations, Beşiktaş JK Museum, new business development operations and Club’s global evolution project. He joined the club in 2013, as the youngest executive and spearheaded club’s corporate and commercial transformation and new stadium’s construction operations. Besides he also teaches Sports Management classes at Istanbul Bilgi University. Prior to joining Besiktas JK, he worked in brand management, loyalty management, digital management, mobile commerce and mobile marketing, marketing communications and project management at several companies in telecommunications and media industries.