Dr. Yener Girisken had his PhD in marketing from Istanbul University after having MBA at Univeristy of North Carolina Charlotte. Girisken is founder and CEO of ThinkNeuro, first and leader neuromarketing company in Turkey. Since 2011, Thinkneuro mainly focuses on advertisement, shopper experience, brand positioning and web design research by synchronizing brain monitoring (fNIRs, EEG) and eye tracking systems. Girisken is the Turkey chair of Neuromarketing Science and Business Association (NMSBA) and he contributes to academic field both by teaching neuromarketing at Istanbul Bilgi University master programme and by publishing academic papers focused on neuromarketing.