Dylan is an expert in creating business value and competitive advantage via the generation of actionable insights and personalised communications from ‘big data’ and digital solutions. He has 12 years’ experience in the retail and media sectors, having worked on both the client-side (Sara Lee, Remington, Entertainment UK) and the supplier and agency side (The Creation Agency) prior to joining dunnhumby in 2011. In his current role, Slaney focusses the development and deployment of dunnhumby’s propositions for brands across the UK and Tesco Markets.