Nurhan has studied Philosophy and Greek language and started her career in strategy planning and research at Coca Cola where she got experience in both global and local applications as a trend specialist.

She worked as International Consultant in European Union Business Development Centers, where she developed diagnostic analysis and strategies for the Small and Medium Enterprises, preparing for exportation.

Since 2001, she is the founding and managing partner of Trend Group Market Analysis & Idefabrik, which transforms the results of research and trends to ideas and products, which focuses on B2B, B2C, segmentation, ethnographic research and internal communication strategies.

She is currently organizing trend talks & walks for the companies connecting trends, experts and places, where Turkish and Global trends are set.She is giving seminars and organizing workshops for domestic and international companies about innovation, trends, creativity, Turkey, Turkish codes and values.